Vice President, Brand and Content Strategy

Company: Goldman Sachs Bank USA
Location: Wilmington
Posted on: June 25, 2025

Job Description:

Vice President, Brand and Content Strategy with Goldman Sachs Bank USA. Reports to Wilmington, DE office, may work fully remote from any US location. Build, maintain, and provide ongoing campaign execution support for marketing campaigns. Develop marketing campaigns using campaign selection tools. Design and implement marketing tests. Requires: Master’s degree (U.S. or foreign equivalent) in Computer Science, Information Science and Technology, or a related field and three (3) years of experience in the job offered or in a related role OR Bachelor’s degree (U.S. or foreign equivalent) in Computer Science, Information Science and Technology, or a related field and five (5) years of experience in the job offered or in a related role. Prior experience must include three (3) years with Master’s OR five (5) years with Bachelor’s with the following: managing campaign execution for email, site, or direct mail programs; building and configuring customer experience workflows using marketing automation software including Adobe Campaign and Unica Campaign; communicating and collaborating cross-functionally with business or product owners to gather marketing campaign requirements; experience with SQL and relational databases including Snowflake; project management during campaign oversight to execute new projects as necessary; full ownership over projects by aligning stakeholders together, making decisions, setting and driving timelines, escalating as needed and moving a project towards successful and accurate completion; and designing and implementing quality assurance plans to ensure error free campaign execution. Job Code: 8113447 QUALIFIED APPLICANTS: Apply at gs.com and click on "Careers." NO PHONE CALLS PLEASE. ©The Goldman Sachs Group, Inc., 2025. All rights reserved. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, or any other characteristic protected by applicable law.

Keywords: Goldman Sachs Bank USA, Allentown , Vice President, Brand and Content Strategy, PR / Public Relations , Wilmington, Pennsylvania