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National Executive Lead, Social Campaigns

Company: American Heart Association
Location: Allentown
Posted on: November 10, 2019

Job Description:

Overview Are you ready to join an organization where you can make an extraordinary impact everyday? Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely. This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact. Responsibilities We are looking for an extraordinary leader to be the National Executive Lead, Social Campaigns to guide the flawless execution and delivery of the AHA's signature social campaigns: Heart Ball and Go Red for Women. These legacy events drive significant mission and revenue impact and give our supporters and donors the opportunity to see, live, and celebrate their investment in our mission. The National Executive Lead, Social Campaigns is responsible for serving as a key leadership member in developing, executing and evaluating the association's overarching field business plan to help ensure achievement of the organization's goals and objectives, with principal responsibility for securely positioning the association for ambitious and sustained growth in unrestricted revenue through our social events. The National Executive Lead, Social Campaigns can be based anywhere in the United States with a preference for Dallas, Texas at National Center headquarters. Ideal candidates will have a passion for social events and be able to anticipate trends and translate futurist thinking into actionable strategies to build revenue growth. Experience in leading multi-million-dollar events and markets, as well as major gifts and volunteer development will position this leader for success. The ability to motivate and inspire others in the organization is foundational to this high-profile role. Responsibilities Serves as the face of the American Heart Association's best-in-class social campaigns both internally and externally Leads, develops, implements and rolls out a comprehensive plan to grow our social events in revenue and mission impact. Manages the National Lead for Social Campaigns and works on a cross-functional national team to deliver $160M through Go Red For Women Luncheons and Heart Balls. Provides strategic leadership of our largest fundraising campaigns, driving excellence in sponsorship, major gifts, volunteer leadership and event and donor experience. This includes developing and executing the field playbook and working directly with the regions to ensure full alignment with and consistent execution of the highest impact priorities. Ensures that region financial goals are achieved, and strategic priorities are aligned with those of the association. Leads the National Go Red for Women Committee to drive transformational opportunities to grow fundraising and healthcommunity impact. Directs the creation of innovative new methods around event and donor experiences that are aligned with changes in the philanthropic landscape. Consults with region fundraising staff and leaders to ensure strong volunteer leadership is in place to partner in growing revenue and championing health goals; focus includes event leadership, boards, ELTs and other key volunteers. Data and Reporting - Regularly receives and evaluates reports on campaign progress utilizing the campaign management tools and reporting systems available. Takes data and translates into effective actions to address fundraising gaps. Monitors and analyzes external and internal trends and develops benchmarks, standard methodologies, priorities and focus areas for top markets Works in partnership with Mission Advancement Leadership to ensure alignment across the association to grow individual gifts in the regions. Qualifications Want to help get your resume to the top? Take a look at the experience we require: 6+ years' experience in a similar role or in a role leading a multi- million-dollar campaign with year over year growth, Bachelor's degree a plus Consistent track record of success in corporate sponsorship, major gifts, and fundraising, and in leading cross-functional teams Skilled in oral and written communications, especially public speaking Ability to work well with all levels of staff Ability to thrive in a dynamic environment Skilled in planning projects, working against deadlines to provide end product, and in campaign oversight and reporting Ability and willingness to travel overnight up to 30-40% At American Heart Association - American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention. Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE MinoritiesFemalesProtected VeteransPersons with Disabilities Requisition ID 2019-4200 Job Family Group FundraisingDirect Sales Job Category FundraisingSales Additional Locations US-Anywhere US-Anywhere Location: Allentown,PA

Keywords: American Heart Association, Allentown , National Executive Lead, Social Campaigns, Other , Allentown, Pennsylvania

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