Associate Paid Search

Company: Dentsu
Location: Allentown
Posted on: September 18, 2023

Job Description:

Job DescriptionPlease note, this posting is for current and future openings. Applications are accepted on a rolling basis.This is an exciting entry-level role where you will gain the digital media skills to launch your career in digital marketing and advertising. The Associate, Paid Search will receive comprehensive, hands-on training in the fast-paced world of Search Engine Marketing (SEM) and develop experience with complementary marketing channels. You are an ideal candidate if you have aspirations about growing your digital media skills in a collaborative environment. The Associate, Paid Search is an important contributor to the success of the business, so if you are a team player that excels in a dynamic setting, this position is perfect for you!The Associate position represents the start of a media career. You will report to the Sr. Associate and Managers on the team.Responsibilities:

• Participate in ongoing operations and daily management of Paid Search campaigns, including: keyword research, asset development, report generation, performance analysis, and more
• Present performance reports while addressing trends, anomalies, and recommended next steps
• Gain understanding of our clients' business, including products and services, goals and priorities, and latest industry news and trends
• Manage budget pacing, IO creation, and daily campaign monitoring
• Contribute to strategic discussions by participating in brainstorm meetings with the larger denstu team
• Demonstrate experience with digital marketing by keeping a pulse on industry news and events to identify new ways to grow our clients' businesses
• Partner with extended team to build and nurture vendor relationships to enhance efficienciesQualifications
  • Bachelor's degree
  • 0-2 years of industry experience
  • 1+ years of experience in analytics, math, and Microsoft Office products
  • Interest in and familiarity with digital media and paid search marketing
  • 0-1 years of experience with Google AdsAdditional InformationThe anticipated salary range for this position is $40,000 ---$45,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.--A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit--About dentsuDentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society--.--We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Keywords: Dentsu, Allentown , Associate Paid Search, Other , Allentown, Pennsylvania