Promotional Manager

Company: The Cordish Companies
Location: Allentown
Posted on: April 24, 2024

Job Description:

Sports & Social Allentown is a one-of-a-kind sports bar and social lounge located in downtown Allentown. The 10,000-square-foot location will have plenty of TV screens for fans to watch games, outfitted with state-of-the-art AV technology, the space will boast an impressive LED display showing multiple games and sporting events at once. Sports & Social will offer guests an elevated dining and beverage experience including made-from-scratch menu items and curated cocktails, live music and special events several days a week, as well as a wide variety of interactive social games for everyone to enjoy.

Position Summary: The Promotions Manager is responsible for guiding the team in planning and executing revenue driving approaches that yield measurable improvements in venue sales and profitability.

Key Responsibilities include, but are not limited to:

• Partner with director of operations, general manager, and marketing manager to make decisions about strategies to drive revenue.
• Exercise independent discretion and judgment to drive revenue through:
  
  • data collection
  • happy hours/SMS booked parties
  • building guest lists
  • celebration parties
  • hotel program/office visits
  • VIP tables
  • Pre-reserved seating for less than 12 guests ("PRS")
  • Other non-BEO social groups
  • Negotiate rates for VIP tables.
  • Negotiate promotional offerings for happy hours/SMS booked parties, celebration parties, PRS, and other non-BEO social groups.
  • Host happy hours/SMS booked parties, celebration parties, VIP tables, PRS, and other non-BEO social groups with the goal of bolstering relationships with current clientele and building relationships with new clientele.
  • Select and schedule hourly team members to work promotional hours, happy hours/SMS booked parties, celebration parties, VIP tables, PRS, and other non-BEO social groups.
  • Supervise, manage, and direct hourly team members when they are working promotional hours, happy hours/SMS booked parties, celebration parties, VIP tables, PRS, and other non-BEO social groups.
  • Host bi-weekly training sessions for hourly team members on data collection, building guest lists, sports betting signups (as applicable by venue), and other promotional initiatives.
  • Prepare weekly score card report documenting performance in areas of responsibility summarized above. Qualifications:
    • 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
    • Superior interpersonal, written, and verbal communication skills.
    • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
    • Must be savvy in marketing and promotional strategies, particularly with respect to social media.
    • Must be highly organized and reliable. Position requires the ability to perform the following:
      • Able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
      • Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
      • Ability to work nights, weekends, and/or holidays.

Keywords: The Cordish Companies, Allentown , Promotional Manager, Executive , Allentown, Pennsylvania