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Director, Digital Strategy

Company: myHR Partner, Inc
Location: Allentown
Posted on: January 22, 2023

Job Description:

Strategic visionary. Digital mindset. Innovative self-starter. Mission-driven. Determined leader. Passionate about enriching the lives of residents and travelers by way of innovative destination marketing.If this sounds like you and you have experience in captivating storytelling through digital marketing, we have the perfect career for you at Discover Lehigh Valley. Our Director of Digital Strategy is vital in developing digital marketing strategies to drive economic growth, leading both visitors and residents alike to all of the incredible resources and activities the Lehigh Valley has to offer.What you'll do:As a creative strategist, you'll drive digital marketing strategies to enhance our digital footprint as a leading destination marketing organization that continues to create positive economic impact through tourism and enhance the quality of life for those that call the Lehigh Valley home.

  • Drive digital content for the Discover Lehigh Valley website to influence visitation through enhanced organization and brand awareness
  • Proactively analyze monitor SEO/SEM, web traffic, marketing, and sales performance metrics to forecast trends and suggest solutions to boost web presence
  • Continually research products, services, and current strategies to keep up to date with our audience's preferences, identify advertising needs, and develop new campaigns
  • Effective management of budget and spending through digital channels
  • Foster communication and teamwork amongst the sales, marketing, design and content teams and liaise with third-party vendors to optimize customer experience and ensure brand consistency
  • Confidently collaborate with our partners, clients, stakeholders, and board members in providing performance goals, measurements, and actionable insights surrounding digital channel performanceWhat you need to thrive in this role:
    • 3-5+ years' experience in digital marketing and creating digital strategies a must; experience in managing marketing efforts for a geographic area/location preferred
    • Well-versed in website management, ad purchases and publication, creation of blogs and content, and promoting video and photography assets through digital mediums
    • Demonstrated experience with SEO/SEM, CMS and CRM software, and implementation of Google AdWords campaigns
    • Strong knowledge of web analytics tools (i.e., Google Analytics) and familiarity with web design and HTML
    • Driven to commute effectively, think creatively, develop innovative strategies, and execute a plan of action
    • Passionate advocate for the destination marketing and hospitality industriesAbout us: Lehigh Valleystrengthens the region's economy and image through tourism, while enhancing quality of life and regional pride through destination marketing in the two-county area of Lehigh and Northampton Counties. We are united in our vision and priorities for the future of the region's visitor economy and provide direction for the sustainable growth of the Valley based on the shared interests of stakeholders, visitors, and the local community.What we offer you:We offer a culture that understands the value and importance of infusing fun into our work. We offer an excellent benefit package, including:
      • Medical, dental, vision are company-paid for employees
      • Life insurance, AD&D, short and long-term disability coverage
      • 401k with generous company match
      • Paid maternity leave
      • $100 per month wellness stipend AND $100 per month internet stipend
      • Generous holiday and PTO plansI'm interested, how do I get started?Apply to: Is this the job for you? If not, feel free to share this link with someone who might be interested.Our hiring management partner is myHR Partner. myHR Partner is not a staffing service or recruiter. All resumes/applications will be reviewed for this position and only for our organization. Thank you for considering us as a potential employer!At Discover Lehigh Valley, we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to that by ensuring that our place can be anyone's place.

Keywords: myHR Partner, Inc, Allentown , Director, Digital Strategy, Executive , Allentown, Pennsylvania

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