Director, Digital Strategy
Company: myHR Partner, Inc
Location: Allentown
Posted on: January 22, 2023
Job Description:
Strategic visionary. Digital mindset. Innovative self-starter.
Mission-driven. Determined leader. Passionate about enriching the
lives of residents and travelers by way of innovative destination
marketing.If this sounds like you and you have experience in
captivating storytelling through digital marketing, we have the
perfect career for you at Discover Lehigh Valley. Our Director of
Digital Strategy is vital in developing digital marketing
strategies to drive economic growth, leading both visitors and
residents alike to all of the incredible resources and activities
the Lehigh Valley has to offer.What you'll do:As a creative
strategist, you'll drive digital marketing strategies to enhance
our digital footprint as a leading destination marketing
organization that continues to create positive economic impact
through tourism and enhance the quality of life for those that call
the Lehigh Valley home.
- Drive digital content for the Discover Lehigh Valley website to
influence visitation through enhanced organization and brand
awareness
- Proactively analyze monitor SEO/SEM, web traffic, marketing,
and sales performance metrics to forecast trends and suggest
solutions to boost web presence
- Continually research products, services, and current strategies
to keep up to date with our audience's preferences, identify
advertising needs, and develop new campaigns
- Effective management of budget and spending through digital
channels
- Foster communication and teamwork amongst the sales, marketing,
design and content teams and liaise with third-party vendors to
optimize customer experience and ensure brand consistency
- Confidently collaborate with our partners, clients,
stakeholders, and board members in providing performance goals,
measurements, and actionable insights surrounding digital channel
performanceWhat you need to thrive in this role:
- 3-5+ years' experience in digital marketing and creating
digital strategies a must; experience in managing marketing efforts
for a geographic area/location preferred
- Well-versed in website management, ad purchases and
publication, creation of blogs and content, and promoting video and
photography assets through digital mediums
- Demonstrated experience with SEO/SEM, CMS and CRM software, and
implementation of Google AdWords campaigns
- Strong knowledge of web analytics tools (i.e., Google
Analytics) and familiarity with web design and HTML
- Driven to commute effectively, think creatively, develop
innovative strategies, and execute a plan of action
- Passionate advocate for the destination marketing and
hospitality industriesAbout us: Lehigh Valleystrengthens the
region's economy and image through tourism, while enhancing quality
of life and regional pride through destination marketing in the
two-county area of Lehigh and Northampton Counties. We are united
in our vision and priorities for the future of the region's visitor
economy and provide direction for the sustainable growth of the
Valley based on the shared interests of stakeholders, visitors, and
the local community.What we offer you:We offer a culture that
understands the value and importance of infusing fun into our work.
We offer an excellent benefit package, including:
- Medical, dental, vision are company-paid for employees
- Life insurance, AD&D, short and long-term disability
coverage
- 401k with generous company match
- Paid maternity leave
- $100 per month wellness stipend AND $100 per month internet
stipend
- Generous holiday and PTO plansI'm interested, how do I get
started?Apply to: Is this the job for you? If not, feel free to
share this link with someone who might be interested.Our hiring
management partner is myHR Partner. myHR Partner is not a staffing
service or recruiter. All resumes/applications will be reviewed for
this position and only for our organization. Thank you for
considering us as a potential employer!At Discover Lehigh Valley,
we continually celebrate the diverse community different
individuals cultivate. As an equal opportunity employer, we stay
true to that by ensuring that our place can be anyone's place.
Keywords: myHR Partner, Inc, Allentown , Director, Digital Strategy, Executive , Allentown, Pennsylvania
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