MARKETING MANAGER - LNG

Company: Air Products
Location: Allentown
Posted on: June 25, 2022

Job Description:

Job Description and QualificationsPOSITION SUMMARY

The Air Products LNG organization is seeking an experienced and highly skilled Marketing and Communication Manager to develop and lead our strategic marketing and communication programs for the LNG Business to support our growth plans while managing the brand position.

Reporting to the Manager of Business Development - LNG, the Marketing and Communication Manager will collaborate closely with the Business, Technology, Product Development and Manufacturing teams, as well as the General Manager - LNG, to ensure Air Products' offerings are translated clearly into marketing strategies for the Global LNG industry. The incumbent will gather and analyze market data, customer requirements and the competitive landscape to establish and implement growth and communication marketing strategies.

NATURE AND SCOPE

Air Products is the world leader in providing technology and equipment for the liquefaction of natural gas. Market reach is worldwide and includes products serving the entire range of LNG plant sizes from peak shaving plants to the largest plants in the world.

The LNG Business is developing and executing a forward-looking business plan that includes significant growth commitments in Sales Revenue and EBITDA, which will require rapid advancements of new products from the development pipeline into commercial offerings. The Marketing Manager will lead strategic and tactical marketing for the LNG organization, including promotional material (advertising, web portal content, social media, print) and exhibition strategies to effectively communicate Air Products' strengths in LNG technology and product offerings. Maintaining Air Products' leadership position and protecting our proprietary technology and commercial risk profile are key factors to our continued success. The incumbent will coordinate closely with key internal stakeholders within other related Air Products Business and our Corporate Communications team to ensure alignment.

The Marketing Manager will utilize their knowledge to differentiate Air Products' products and technology to penetrate new markets and generate new leads. The incumbent will be involved in special development projects and have accountability for the annual marketing budget. Since this position will support all commercial aspects of Air Products' LNG activities, the incumbent must have the ability interpret market trends and international business developments to identify opportunities and create effective marketing strategies.

PRINCIPAL ACCOUNTABILITIES

This position is accountable for the following end results:

• Lead strategic and tactical marketing in the LNG Business across platforms for purposes of communicating product information and generating leads
• Serve as the relationship manager for external marketing firms to execute defined scopes of work
• Manage integrity of the Air Products LNG brand throughout the organization
• Develop strategies for industry conferences and trade shows including company representation and presentations
• Provide industry updates to the General Manager of LNG on new marketing strategies, platforms, technology and lead generation opportunities
• Management of strategic marketing programs key to business growth and the annual marketing budget
• Maintain extensive collaboration across other Air Products businesses and brands
• Drives marketing innovation while maintaining and enhancing Air Products credibility as the leader in LNG technology and equipment
• Role model for Code of Conduct compliance and Safety Principles
  MINIMUM REQUIREMENTS AND QUALIFICATIONS
  • Bachelor's Degree or higher in Marketing, Business or related technical field. MBA preferred but not required. Understanding of chemical process technology is a plus.
  • Self-motivated with extensive experience in marketing and communications, 5+ years with demonstrated marketing success preferred
  • Leadership and influence in building a highly successful marketing plan translating strategic marketing priorities into tactical actions
  • Innovative and creative having exceptional written and verbal communication skills
  • Ability to lead though influence by developing effective relationships within the LNG team and in the greater Air Products organization in order to achieve results
  • Ability to work cross-functionally to translate products, technology solutions and market data into differentiated promotional material
  • Ability to travel domestically and internationally (-15%)
  • Key competencies: A successful leader in this position must:
    • Exhibit a positive attitude and open mindedness consistent with our 4S culture (Safety, Simplicity, Speed, Self-Confidence)
    • Develop and effectively communicate a vision
    • Set clear and measurable goals
    • Have a passion to strengthen Air Products' leadership position in the LNG industry by:
      • Promoting Air Products' LNG technology while protecting intellectual property
      • Lead internal communication and branding initiatives in support of brand pride, employee engagement, and to celebrate key accomplishmentsAt Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products
        
        We offer a comprehensive benefits package including paid holidays and vacation, affordable medical, dental, life insurance and retirement plans. You will be eligible for benefits and also be 100% vested in your retirement benefits on your first day of employment.
        
        Air Products thanks all applicants in advance for their interest; however, only those applicants who are being considered for an interview, or are currently employed by Air Products, will be contacted.
        
        We are an Equal Opportunity Employer (U.S.). You will receive consideration for employment without regard to race, color, religion, national origin, age, citizenship, gender, marital status, pregnancy, sexual orientation, gender identity and expression, disability, or veteran status.
        Req No.37672BREmployment StatusFull TimeOrganizationGlobal Engrg Mfg Technology & EquipmentBusiness Sector / DivisionLNG Product LineRegionNorth AmericaCountryUnited States

Keywords: Air Products, Allentown , MARKETING MANAGER - LNG, Executive , Allentown, Pennsylvania