MARKETING MANAGER - LNG
Company: Air Products
Location: Allentown
Posted on: June 25, 2022
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Job Description:
Job Description and QualificationsPOSITION SUMMARY
The Air Products LNG organization is seeking an experienced and
highly skilled Marketing and Communication Manager to develop and
lead our strategic marketing and communication programs for the LNG
Business to support our growth plans while managing the brand
position.
Reporting to the Manager of Business Development - LNG, the
Marketing and Communication Manager will collaborate closely with
the Business, Technology, Product Development and Manufacturing
teams, as well as the General Manager - LNG, to ensure Air
Products' offerings are translated clearly into marketing
strategies for the Global LNG industry. The incumbent will gather
and analyze market data, customer requirements and the competitive
landscape to establish and implement growth and communication
marketing strategies.
NATURE AND SCOPE
Air Products is the world leader in providing technology and
equipment for the liquefaction of natural gas. Market reach is
worldwide and includes products serving the entire range of LNG
plant sizes from peak shaving plants to the largest plants in the
world.
The LNG Business is developing and executing a forward-looking
business plan that includes significant growth commitments in Sales
Revenue and EBITDA, which will require rapid advancements of new
products from the development pipeline into commercial offerings.
The Marketing Manager will lead strategic and tactical marketing
for the LNG organization, including promotional material
(advertising, web portal content, social media, print) and
exhibition strategies to effectively communicate Air Products'
strengths in LNG technology and product offerings. Maintaining Air
Products' leadership position and protecting our proprietary
technology and commercial risk profile are key factors to our
continued success. The incumbent will coordinate closely with key
internal stakeholders within other related Air Products Business
and our Corporate Communications team to ensure alignment.
The Marketing Manager will utilize their knowledge to differentiate
Air Products' products and technology to penetrate new markets and
generate new leads. The incumbent will be involved in special
development projects and have accountability for the annual
marketing budget. Since this position will support all commercial
aspects of Air Products' LNG activities, the incumbent must have
the ability interpret market trends and international business
developments to identify opportunities and create effective
marketing strategies.
PRINCIPAL ACCOUNTABILITIES
This position is accountable for the following end results:
MINIMUM REQUIREMENTS AND QUALIFICATIONS
We offer a comprehensive benefits package including paid holidays
and vacation, affordable medical, dental, life insurance and
retirement plans. You will be eligible for benefits and also be
100% vested in your retirement benefits on your first day of
employment.
Air Products thanks all applicants in advance for their interest;
however, only those applicants who are being considered for an
interview, or are currently employed by Air Products, will be
contacted.
We are an Equal Opportunity Employer (U.S.). You will receive
consideration for employment without regard to race, color,
religion, national origin, age, citizenship, gender, marital
status, pregnancy, sexual orientation, gender identity and
expression, disability, or veteran status.
Req No.37672BREmployment StatusFull TimeOrganizationGlobal Engrg
Mfg Technology & EquipmentBusiness Sector / DivisionLNG Product
LineRegionNorth AmericaCountryUnited States
Keywords: Air Products, Allentown , MARKETING MANAGER - LNG, Executive , Allentown, Pennsylvania
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