Marketing Coordinator
Company: WorldStrides
Location: Allentown
Posted on: January 26, 2023
Job Description:
- Collaborates with the business unit, Director of Events, and
GM, to develop promotional emails and campaigns
- Writes social media posts and blog content that tells our
story; drive traffic and invite engagement with our various
platforms
- Creates and maintains a flexible marketing schedule to
coordinate emails, website updates, social media posts, and blog
posts
- Creates/edits promotional video content to share with our
audience
- Assists with the creation of all marketing materials for our
events
- Updates the World Class Vacations by WorldStrides website on an
as needed basis (HTML skills a plus but NOT required)
- Responds to customer concerns and inquiries on social media,
escalating to leadership and customer service teams when
necessary
- Travel to all events (currently Disney World, New York City,
Nashville) to capture content on-site and create engaging posts
while our events are taking place
- Develops connections with employees and customers of Dance The
World Events by WorldStrides and World Class Vacations by
WorldStrides, to identify compelling stories and content that
engages our customers and the public
- Monitor performance of social media, web content, and
campaigns; develop periodic performance reports (Google Analytics,
platform insights, and various social listening tools)
- Assist Director of Events and Events Sales Team with any other
creative and digital
Allentown, PA
- Associates/Bachelor's degree (or above) in
Arts/Communications
- Strong video editing skills in Final Cut Pro X or Adobe
Premiere Pro
- Experience working with HubSpot, Marketo, or similar email
marketing platforms
- Experience working in all social media platforms including
Facebook, Instagram, TikTok, and Twitter
- Proficient in Canva and Adobe Photoshop or Illustrator
- Strong customer-service focus and interpersonal skills
- Detail oriented with strong organizational skills
Not Eligible
Keywords: WorldStrides, Allentown , Marketing Coordinator, Advertising , Allentown, Pennsylvania
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