Marketing Coordinator

Company: WorldStrides
Location: Allentown
Posted on: January 26, 2023

Job Description:

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• Collaborates with the business unit, Director of Events, and GM, to develop promotional emails and campaigns
  
• Writes social media posts and blog content that tells our story; drive traffic and invite engagement with our various platforms
  
• Creates and maintains a flexible marketing schedule to coordinate emails, website updates, social media posts, and blog posts
  
• Creates/edits promotional video content to share with our audience
  
• Assists with the creation of all marketing materials for our events
  
• Updates the World Class Vacations by WorldStrides website on an as needed basis (HTML skills a plus but NOT required)
  
• Responds to customer concerns and inquiries on social media, escalating to leadership and customer service teams when necessary
  
• Travel to all events (currently Disney World, New York City, Nashville) to capture content on-site and create engaging posts while our events are taking place
  
• Develops connections with employees and customers of Dance The World Events by WorldStrides and World Class Vacations by WorldStrides, to identify compelling stories and content that engages our customers and the public
  
• Monitor performance of social media, web content, and campaigns; develop periodic performance reports (Google Analytics, platform insights, and various social listening tools)
  
• Assist Director of Events and Events Sales Team with any other creative and digital
  
  Allentown, PA
  
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  • Associates/Bachelor's degree (or above) in Arts/Communications
    
  • Strong video editing skills in Final Cut Pro X or Adobe Premiere Pro
    
  • Experience working with HubSpot, Marketo, or similar email marketing platforms
    
  • Experience working in all social media platforms including Facebook, Instagram, TikTok, and Twitter
    
  • Proficient in Canva and Adobe Photoshop or Illustrator
    
  • Strong customer-service focus and interpersonal skills
    
  • Detail oriented with strong organizational skills
    
    Not Eligible

Keywords: WorldStrides, Allentown , Marketing Coordinator, Advertising , Allentown, Pennsylvania