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Sr. Content Marketing Manager

Company: Ignite2X, Inc.
Location: Allentown
Posted on: August 7, 2022

Job Description:

The Senior Content Marketing Manager works to develop content marketing strategies for a full service Advertising Agency and its' clients. The role requires the ability to manage multiple, concurrent projects and initiatives while maintaining a positive attitude and energy.The Senior Content Marketing Manager will serve in their role responsible for content, copy writing, strategy, planning, social media networks, PR and blogger outreach. This person will also serve as the full time community manager for 2-4 brands, including monitoring all social properties, creating unique, engaging content and participating on social media on behalf of the brands. This includes reviewing and preparing content and coordinating production deadlines for social media marketing efforts. -The Senior Content Marketing Manager must have strong creative and professional writing skills -in a leadership role working with social initiatives to grow the assigned communities.
In addition, the perspective candidate will support our client brands working with Account Directors on the day to day campaign activities, not limited to, however including: client support requests, email blasts, mailers, working with blogger outreach programs, light PR, and budgetary allocations for tactical components.
About UsWe're a small (but effective) full-service agency that builds brands, grows businesses, and launches new products using a bold strategic approach full of big ideas and creativity. Our clients are both national and regional and span a wide variety of consumer-packaged goods categories. We approach the work with a wholistic view, and delivery high quality programs via thoughtful planning and excellent creative. Our teams possess a wide range of industry experience, and we pride ourselves in sharing that knowledge so that we may support our employees in gaining insights to further themselves professionally.
About You:

  • BS/BA degree from an accredited college or university and -minimum of 5 years experience in advertising, communications, marketing, or public relations
  • Excellent written and verbal communication skills
  • Knowledge of graphic design best practices and principles for both print and web projects
  • Strong technical background with advanced computer skills
  • Ability to work independently and as a member of a team, as well as independently
  • Aptitude to develop and maintain strong working relationships with both internal and external stakeholders
  • A solid understanding of ethical search engine optimization techniques
  • Exceptional leadership capabilities and strong interpersonal skills
  • Extremely strong communication and presentation skills
  • Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, Pinterest, YouTube, Instagram, Foursquare, blogs, wikis, RSS, social bookmarking, discussion forums and community software)
  • Experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention along with other social networks.
  • Experience with creating and identifying quality social media content related to consumer brands is preferred
  • Experience developing and launching email and text messaging campaigns preferred
  • Ability to work effectively under deadlines and juggle several assignments simultaneously
  • Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required
  • Data, analytics, and metrics oriented
  • Experience with Content Marketing and best practices
  • Constantly research and utilize social media tools as they become relevant to client objectives
  • Microsoft Word, Excel, PowerPoint, and Outlook * Familiarity with e-mail marketing tools, Social Media Platforms - Later, Sprout Social, RivalIQ, Photoshop, and basic HTML a plus
  • Knowledge of web usability best practices, website navigation design and flow, content classification, and content management methods and systems
    Responsibilities:
    • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
    • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
    • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
    • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
    • Editorial calendar and organization workflows must be developed and managed.
    • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
    • Measurement and optimization of the program will be required on a regular and ongoing basis
    • Integration of content programs with brand campaigns to drive brand to demand.
    • Executive presentations on the program approaches and results will be required.
    • Lead the development of Agency and clients social media management standards, policies and rules of engagement for social media
    • Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
    • Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks
    • Work with all client brands to explore and identify ways to integrate social media into business strategies and marketing campaigns
    • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
    • Working with and managing Blogging/Blogger Outreach programs.
    • Delegate responsibilities to the Social Media Content Marketing Developer and/or social media interns.

Keywords: Ignite2X, Inc., Allentown , Sr. Content Marketing Manager, Advertising , Allentown, Pennsylvania

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