Digital Marketing Analyst
Company: Liquid
Location: Allentown
Posted on: April 5, 2021
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Job Description:
\n\n Summary \n\n \n\nAs a Digital Marketing Analyst at Liquid,
you will work closely with the Digital Marketing team to launch,
manage, and analyze the performance of integrated, multi-channel
digital marketing campaigns and projects while providing insightful
recommendations for optimization and iteration. \n\n \n\n--\n\n
\n\n Key Responsibilities \n\n Analyze the performance of digital
marketing efforts across multiple channels, including but not
limited to website traffic, social media, email, search engine
marketing, display, and SEO Provide strategic guidance regarding
digital marketing strategies Build and manage tracked campaign URLs
Conduct A/B tests across various digital channels to strategically
optimize on-site engagement and lead generation Develop measurement
plans and execute recommendations using Google Analytics, Google
Tag Manager, and other analytics tools Work with the Digital
Marketing team and directly with clients to build comprehensive
reports Develop or evolve dashboards and other forms of campaign
analysis to report on digital marketing efforts Serve as a point of
contact and subject matter expert to our clients on digital
marketing activity and performance \n\n--\n\n \n\n Qualifications
\n\n Bachelor's Degree in Marketing, Business, Data Analytics, or
other related study 3+ years of work experience Excellent
communication and presentation skills Strong knowledge of best
practices and strategies for optimizing integrated digital
marketing campaigns Ability to "tell a story" with data Strong
knowledge of Google Analytics and Google Tag Manager Experience
with tracking pixels and implementation through Google Tag Manager
Experience using data aggregation and analysis tools, such as
Google Data Studio Experience with Adobe Analytics preferred
Experience collecting data from different sources, including web
APIs and internal databases, preferred Ability to thrive in a
fast-paced environment Strong attention to detail Team player
Keywords: Liquid, Allentown , Digital Marketing Analyst, Advertising , Allentown, Pennsylvania
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