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Digital Marketing Analyst

Company: Liquid
Location: Allentown
Posted on: April 5, 2021

Job Description:

\n\n Summary \n\n \n\nAs a Digital Marketing Analyst at Liquid, you will work closely with the Digital Marketing team to launch, manage, and analyze the performance of integrated, multi-channel digital marketing campaigns and projects while providing insightful recommendations for optimization and iteration. \n\n \n\n--\n\n \n\n Key Responsibilities \n\n Analyze the performance of digital marketing efforts across multiple channels, including but not limited to website traffic, social media, email, search engine marketing, display, and SEO Provide strategic guidance regarding digital marketing strategies Build and manage tracked campaign URLs Conduct A/B tests across various digital channels to strategically optimize on-site engagement and lead generation Develop measurement plans and execute recommendations using Google Analytics, Google Tag Manager, and other analytics tools Work with the Digital Marketing team and directly with clients to build comprehensive reports Develop or evolve dashboards and other forms of campaign analysis to report on digital marketing efforts Serve as a point of contact and subject matter expert to our clients on digital marketing activity and performance \n\n--\n\n \n\n Qualifications \n\n Bachelor's Degree in Marketing, Business, Data Analytics, or other related study 3+ years of work experience Excellent communication and presentation skills Strong knowledge of best practices and strategies for optimizing integrated digital marketing campaigns Ability to "tell a story" with data Strong knowledge of Google Analytics and Google Tag Manager Experience with tracking pixels and implementation through Google Tag Manager Experience using data aggregation and analysis tools, such as Google Data Studio Experience with Adobe Analytics preferred Experience collecting data from different sources, including web APIs and internal databases, preferred Ability to thrive in a fast-paced environment Strong attention to detail Team player

Keywords: Liquid, Allentown , Digital Marketing Analyst, Advertising , Allentown, Pennsylvania

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